What is the Difference between Conversion Report & Performance Report?
If you're unsure about the difference between the Conversion Report and the Performance Report, the table below provides a clear comparison to help you determine which report to refer to based on your needs.
| Aspect | Conversion Report | Performance Report |
|---|
| What it shows | Detailed breakdown of each conversion (e.g. sales or leads) | Overall performance summary of your campaigns |
| Data type | Transaction-level data | Aggregated data |
| Best used for | Reviewing individual orders or checking for missing payouts | Analysing trends and measuring overall results |
| Common metrics | Order ID, conversion status, amount, commission, timestamp | Total clicks, conversions, earnings, click-through rate (CTR), earnings per click (EPC) |
| When to use it | When you want to investigate a specific conversion | When you want to monitor overall performance |
| Reporting style | Detailed and specific | Summary and big picture |
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