What Is Client-Based Tracking (Cookie Tracking / Pixel Tracking)?
Client-based tracking is also known as cookie or pixel tracking. It utilizes cookies set on a visitor’s computer and stores information such as Affiliate ID, Transaction ID, Transaction Amount, date and time, and more.
Both cookie and pixel tracking involve placing an IFRAME / Javascript or Image Pixel on the confirmation page of an offer. It fires every time a successful transaction has happened. The tracking link redirects users to a specific offer URL, and if the user buys something and makes it to the confirmation page, the conversion is captured via IFRAME or Pixel. Once it fires, the user’s browser sends the cookie information to our tracking platform to record a conversion.
Related Articles
What Is Server-Based Tracking? (Postback URL / S2S)
Server-based tracking does not use cookies, instead of tracking information is stored on the server level along with IDs associated with it. When a conversion happens, a server sends a postback to register it.
How Long is a Cookie Period?
Cookie periods can vary between offers depending on the Advertiser’s requirement. By default, the duration of cookies can last between 7 to 30 days before it expires. Though it’s best to read through the offer description for the specific cookie ...
What Happens If My Tracking Doesn't Work?
We test every offer before it goes live, and here are the possible reasons as to why tracking may not work. They include but are not limited to: The advertiser has made changes to their confirmation page and altered our conversion tracking and have ...
Why can't I see the conversion on dashboard after a purchase?
Conversions are tracked based on two variations, as below: Real-Time Tracking - Offers with this tracking type track conversions in real-time and you can see the conversions pending on your "Conversion Report" as soon as your user made a purchase. ...
Why Do I Have Missing Conversions?
You can report the missing conversion with our "Missing Conversion Tool" Before submitting, please ensure you have checked the following: Check if there are delays in tracking for the offer that you are reporting because certain offer has delays in ...