There are four (4) types of approval statuses depending on the requirements listed in each respective offer page.
Upon clicking on the “apply” button for an offer, the status will reflect as “pending” while the advertiser team reviews your application within 3 working days. Nonetheless, the turnaround time for offer approvals may vary depending on the offer. Therefore, it is best to check the offer page for the latest information.
The “pending” status is only applicable for offers that require manual approval by advertisers. There are some offers who provide instant approval upon clicking on “Instant Apply” to which pubs can begin promoting upon receiving approval.
This indicates that your property niche and promotion method aligns with the offer’s requirements and can now begin promoting and generating deeplink.
There may be a few reasons for an offer application being rejected.
When you apply for some offers which require approval, your application will be reviewed by advertisers (the brand) directly. The outcome of the offer rejection might be because your property profile does not match what advertisers are looking for.
Some important notes for publishers when applying for offers that require approval:
Blocked offers only applicable when the offer does not support the intended promotion method of publisher. For example, offers specifically for Media Buyers or KOLs have certain follower count requirements. Therefore, Advertiser will immediately block access to offer for publishers that do not meet requirements.
Other reasons can also include if publisher violates the permitted promotion methods of the offer as stated in the offer page.